Checkout that stopped leaking sales.
Traffic wasn't the problem. The last three clicks were.
Aurel was spending $40k/month on ads with conversion stuck under 1%. Session recordings showed the same story on repeat: shoppers reached checkout, saw shipping costs for the first time, and left. The five-step checkout asked for account creation before payment, and on mobile - 70% of traffic - the form was a wall.
One page. Costs up front. Help where people hesitate.
We collapsed five steps into one page, surfaced shipping costs on the product page itself, made guest checkout the default, and added an AI sizing assistant at the exact moment size doubt caused exits.
The new checkout, desktop
Shipping, taxes, and delivery date visible before a single field is filled. Every removed field was a measured decision - we A/B tested the form down to seven inputs.
Mobile first, since 70% of buyers are
Thumb-reach payment buttons, autofilled address lookup, and Apple Pay / Google Pay as the first option - not buried under a card form. The AI sizing assistant lives in a sheet, one tap away on every product.
The full system
Conversion climbed from 0.9% to 1.24% within eight weeks of launch - on identical ad spend. Cart abandonment fell by a third, and the sizing assistant cut size-related returns 24%, paying for the whole project inside a quarter.